PROCTER & GAMBLE is giving Bold 2in1, the fastest growing brand in the laundry category, its biggest product upgrade in almost 20 years.
The relaunched brand has new packaging, with increased on-shelf standout and in-store visibility.
Bold 2in1 Ocean Clear is relaunched as Spa Minerals and has a new perfume, as does the Apple Blossom & Lime Zest variant.
The company says that by integrating SoftTouch fabric softener into the products, it is meeting consumer demand for an even softer product experience.
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