GLAXOSMITHKLINE CONSUMER HEALTHCARE has repackaged Piriton and Piriteze allergy tablets in order to modernise the brands and create greater consistency across the ranges.
Packs will feature a flower-shaped logo including images of the various allergies that Piriton and Piriteze can treat.
The new packaging builds on an integrated advertising campaign which centres around the claim that no other brand treats more allergies.
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