Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day.
Weetabix Food Company has pledged to buy all of its wheat from with 50 miles of its factory.
Weetabix is starring in TV ads which its manufacturer says will bring humour back to the brand.
The low calorie bars are dairy free and egg free.
The bar is made from sustainable cocoa and is available as a limited edition.
Boë Raspberry & Sweet Basil and Boë Bramble are the latest additions to the gin range.
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