Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day.
Weetabix Food Company has pledged to buy all of its wheat from with 50 miles of its factory.
Weetabix is starring in TV ads which its manufacturer says will bring humour back to the brand.
The confectioner is tapping into the popularity of all year round wrapped sweets
Heartsease Farm has partnered with The Pink Ribbon Foundation to support breast cancer charities and families battling cancer around the UK.
The UK release follows successful launches in Ireland, Italy, Germany and France.
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