Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day.
Weetabix Food Company has pledged to buy all of its wheat from with 50 miles of its factory.
Weetabix is starring in TV ads which its manufacturer says will bring humour back to the brand.
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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