Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day.
Weetabix Food Company has pledged to buy all of its wheat from with 50 miles of its factory.
The Weetabix Food Company plans to lift people out of the misery of the recession with an on-pack promotion to win a share of 1m
The PMP sharing size bags are available in three flavours.
The company promises a coffee shop quality product.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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