Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day.
Weetabix Food Company has pledged to buy all of its wheat from with 50 miles of its factory.
The Weetabix Food Company plans to lift people out of the misery of the recession with an on-pack promotion to win a share of 1m
Nestle is investing in an experience day giveaway for the mint brand.
Ferrero has refreshed the sustainability targets it set in 2013.
The brand is launching a new premium range and a limited edition line.
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