By Convenience Store2011-07-22T00:00:00+01:00
Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day. The campaign will include TV and radio ads, smartphone initiatives, social media and YouTube activity, all of which finish with the ‘Weetabix. Fuel for Big Days’ tag-line. Weetabix has also redesigned its packs to further highlight the brand’s slow release energy credentials.tel: 01253 6721 405
Morning Foods has launched its first organic oat-based baking range under its Mornflake brand.
Pernod Ricard has launched a new global media campaign for Malibu.
Have your say on the top product launch of the past year by voting in The Retailers’ Favourite Product Launch.
Mondelēz International is scaring up sales for the 2021 Halloween season with a new line-up.
Doritos is to launch a new on-pack promotion across its Dippers range, offering shoppers the chance to win a grand prize of £20,000.
Retailers will have the chance to win a host of family prizes when they stock up on products from Mondelēz International.
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