Weetabix has unveiled a £7m campaign that it hopes will position the brand as the ideal start for dealing with a busy day. The campaign will include TV and radio ads, smartphone initiatives, social media and YouTube activity, all of which finish with the ‘Weetabix. Fuel for Big Days’ tag-line. Weetabix has also redesigned its packs to further highlight the brand’s slow release energy credentials.
tel: 01253 6721 405