Gallaher is rolling out its 14s format to include the Camel brand.
The company says that the pack size fulfils the lifestyle requirements of modern young adult smokers and has been used for Benson & Hedges since 2005.
The new format will be in addition to existing pack sizes 10s and 20s.
POR will be an average of 25p per pack.
TEL 0800 163503
RRP £3.65