Rolling tobacco is worth its weight in gold to retailers.
JTI has introduced a limited-edition pack design for its mid-priced Mayfair brand.
When it comes to cigarettes, these days less really is more. Demand for products which offer better value for money have surged over the summer (maybe it had something to do with all those stressed out footie fans smoking more) and manufacturers have moved into overdrive with an array of new cheaper brands and variants, smaller pack sizes and repositioned ranges.
The flavoured carbonates brand is targeting 16-34 year olds.
Imperial Tobacco has announced the launch of Gold Leaf Carnival Edition Papers and an improved click and close pouch feature.
The brand is launching Marrakech Gin and California Gin variants.
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