JTI has launched a limited edition ‘Discover More’ design on its Camel Blue 20s packs.
The new design will be available until the end of July in the independent and wholesale channels.
In-depot activity at cash and carries and wholesalers will take place nationwide over the next few weeks to support the launch.
The premium American blend cigarette brand, is currently growing its volume by 3% year on year according to JTI.
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