GENERAL MILLS is launching a new summer marketing campaign to support its Green Giant sweetcorn range.
The 'Grow Up' TV commercial will emphasise the 'five-a-day' message and is part of a £3m package in place to support the brand in 2006.
A series of advertorials will run in women's magazines, including Bella and Chat.
The canned sweetcorn sector is growing by 10.6% a year with Green Giant accounting for 59.1% of sales.
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