YOPLAIT DAIRY CREST has added vitamin D to its Petits Filous range of children's yogurt and fromage frais products.
Vitamin D helps the body absorb calcium, and this message will be supported by a £2.5m national TV advertising campaign in May and June.
The new formulation provides 15% of the recommended daily amount of calcium and 25% of vitamin D per 100g pot.
A four-pack of Petits Filous yogurt drinks,
a six-pack of 60g fromage frais pots, and the four-pack of 100g pots have a rrp of £1.48, while a six-pack of 100g pots retails at £1.68.
Tel 02476 378800