Douwe Egberts has unveiled a new TV advertising campaign for its instant coffee range.
The ads encourage consumers to think about their coffee choice and not just reach for their usual blend. The campaign capitalises on the instant coffee category's 4.6% value growth over the past 12 months.
Condiments are big business during the barbecue season and the past 12 months haven’t been short on new launches to this market. The total barbecue sauces market is worth £18.9m (AC Nielsen 52 weeks ending January 22, 2011).
Percol Coffee has invested £500,000 in a new marketing campaign that will give thousands of households the chance to claim a complimentary jar of coffee. The Percol Streets Ahead campaign will allow consumers to go online and nominate their street...