Douwe Egberts has unveiled a new TV advertising campaign for its instant coffee range.
The ads encourage consumers to think about their coffee choice and not just reach for their usual blend. The campaign capitalises on the instant coffee category's 4.6% value growth over the past 12 months.
It’s not just the kids who enjoy sandwiches at lunch. They are a lunchtime staple for adults, too. And in these cash-strapped times more and more people are attempting to save money by making them at home.
For those after a guilt-free sweet treat, United Biscuits UK has reformulated its Go Ahead range of Fruit Bakes. They now contain one portion of fruit while still containing less than 131 calories. It has also added a new cherry variant to the range.
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.