Dairy Crest is launching pricemarked packs across its top-selling brands for the convenience and wholesale trade. Cathedral City Mature 200g (£2.49) and Extra Mature 200g (£2.49), Utterly Butterly 500g (£1.69) and Clover 500g (£2.09) tubs will all be pricemarked. Dairy Crest believes pricemarks will deliver an improved rate of sale.

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