For consumers who want their gravy in an instant, Colman’s has unveiled its Instant Gravy Paste range in a tube. Available in beef, chicken and onion flavours, the new format is designed to be quick and easy for consumers to use. The 130g tubes provide five servings. Their launch is being supported by a £6m marketing spend across 2011 and 2012, which will include PR and sampling activity. A TV campaign will debut later this month and will continue the light-hearted tone of the brand’s previous ads.
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