Soreen’s Chocolate & Orange Mini Loaves have returned for Easter with a vegan-friendly formulation.
The news follows the launch of Soreen’s biggest-ever vegan range in January, when they announced that the vast majority of their products had gone vegan-friendly for 2021, including Soreen’s original malt loaf products. The seasonal Soreen loaves come in multipacks of five with an rrp of £1.
Managing director at Soreen Mark Simester said: “We have been working hard to launch a full vegan range, ensuring to retain that squidgy texture and treat-like taste that Soreen is notorious for. The results from our taste panel sessions have been a huge success and we’re pleased to be able to offer an even wider range of vegan products this year, including our firm family favourite Chocolate & Orange Spring Mini Loaves.”
Head of marketing at Soreen Liz Jacobs added: “In the lead up to Easter, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. Our Spring Mini Loaves provide just that, offering families a tasty treat at 50% less sugar and also 64% less fat than the average Easter cake bar.
“What’s more we haven’t compromised on taste by going vegan. Our Spring Mini Loaves still pack a punch in flavour as we’ve been able to maintain the unique combination of great nutritional credentials alongside delicious taste and texture, as well as being a source of fibre and lower in calories than other Easter cake bars.
“Plus, now that we can offer a plant-based, vegan-friendly version of our popular Spring Mini Loaves, it means that they can also be enjoyed by children who need to follow a dairy free diet.”