Premier Foods is showing its commitment to the convenience channel with the launch of an online retailer portal: ‘Your Grocery Partner’.

Premier Foods Your Grocery Partner Website

Featuring industry insights and information about shopper trends to help retailers make educated ranging and display decisions, the website also provides stores with product information for each of the ambient categories that Premier Foods is present in, including core ranges and npd.

Steve Kelly, convenience channel director at Premier Foods, commented: “We understand that retailers have an exceptionally hard job to do in terms of making sure they are carrying the right ranges to best serve their shoppers, with more categories and brands than ever competing for the same space in store.

“Your Grocery Partner gives retailers an online resource they can refer to whenever suits them, enabling them to gather valuable shopper and category insights that will help to grow their business. It also includes key information about Premier Foods ranges available in the channel, with many of those ranges including the best-selling brands and most-popular products.”

As well as category advice and product information, ‘Your Grocery Partner’ gives retailers access to ranging tips, recommended planograms, stockist information, the latest news from Premier Foods and contact details for any product-related enquiries.

To celebrate the launch of the website, Premier Foods is giving retailers the chance to get their hands on some of its latest npd for the channel, including the new Loyd Grossman Pasta Italia pots.

Here is how retailers enter the competition:

1. Head to

2. Find the competition question by visiting the latest news article in “What’s New”

3. Explore the pages to find the right answer

4. Email the correct answer, store name and postal address to

Entries must be received by Thursday 15 August.

Watch the video below for more information