Patak’s is to sponsor National Curry Week (9-15 October).
The sponsorship will be supported by PR, digital and social media and in-store activity, which will run from October until mid-November.
Patak’s has also devised a competition to discover Britain’s ‘Signature Dish’, in which consumers will be invited to enter recipes on the Patak’s website (www.pataks.co.uk).
Curry lovers will also have the chance to vote for their favourite Indian restaurant in an effort to discover Britain’s ‘Curry Capital’ of 2011.
Tel: 01942 267 000