KP Snacks is kicking off the new year with a nationwide poster campaign to support Hula Hoops Puft and healthier snacking.

Hula Hoops

The company is promoting the 72-calorie line as the ideal choice for shoppers looking for a guilt-free snack in the new year, in a campaign running across the UK from now until 23 February.

The company points out that when looking for snacks, 34% of shoppers will specifically look for a healthier product and 49% say they would choose crisps or savoury snacks over a sugary option (Mintel 2018).

KP Snacks says the snacks, available in a range of flavours including salted, salt & vinegar, beef and sweet chilli, also appeal to those 51% of shoppers for whom flavour is the number one sales driver (Mintel 2018).

KP Snacks marketing director Kevin McNair said: “Hula Hoops is one of the fastest growing brands in the UK and offers retailers a range of products and formats that can be activated across all areas of the store. We’re excited to drive awareness of Hula Hoops Puft in the new year, focusing on the product’s lightness and delicious taste. As the new year is a time where shoppers are looking to make healthier choices, this investment is designed to drive sales and help retailers capitalise on healthy snacking trends.”

Hula Hoops Puft is part of the 32-strong range of KP Snacks’ under-100 calorie portfolio and is now worth £8.9m rsv and growing 12% year on year (Nielsen Scantrack MAT w/e 30 November 2019).