KP Snacks has announced plans to support this year’s Movember campaign, using KP Nuts to raise brand awareness and get more people talking about testicular cancer.
A series of events and initiatives are planned throughout next month in an attempt to break down taboos associated with the condition that is more common among young men.
An exclusive KP Nuts fundraising comedy evening with Omid Djalil forms a central part of the activity. Djalili will be joined by up and coming comic Lee Peart and former footballer John Hartson, who suffered from testicular cancer in his early-30s.
KP is also organising a series of fundraising initiatives for consumers and those in the trade at 150 Punch Pub Group pubs up and down the country this November. An £850K out of home and print advertising campaign, encouraging men to “Check Your Nuts”, will also support the initiative.
Sue Mackay, KP Nuts marketing manager, said: “We want to use our brand awareness to help save lives by getting more people talking about testicular cancer. Men up and down the country are opening a packet of KP Nuts over a beer…. a moment when we can raise awareness of the importance of regularly checking your nuts.
“We are extremely proud to be working alongside Movember. Testicular cancer is the most common form of cancer in young men but there is a stigma attached to talking about it. If caught early, there is a 95% chance of survival. This campaign aims to educate young men on the importance of checking their nuts, whilst raising a smile and as much money as possible for the charity.”