Softmints Lemon Mint provides a minty taste, followed by a lemon hit – and aims to continue driving incremental sales within the mints category.

The line extension features the new pack design, which was launched across the range earlier this month to provide greater

Trebor is currently witnessing strong growth, with sales up 5.7% over the last 12 weeks, claims Mondelez. To help retailers drive sales further, the firm will be launching new Trebor POS units to support the launch, while continuing to invest in TV marketing for the total brand across the autumn.

Elena Mallo, senior brand manager for Trebor, said: “Trebor is proud to be unapologetically minty and we’re continuing to be bold by launching Softmints Lemon Mint.

“Our consumer research showed very strong results, with high purchase intent and the product’s sensory attributes were found to be highly satisfying. We’re therefore hugely excited about launching this product in the category. We believe this unique flavoured line extension will intrigue and excite shoppers and ultimately continue to help drive incremental sales.”