With new-look Halloween inspired packaging and new ingredients, McVitie’s Halloween cakes make the perfect treats for Trick or Treaters, lunchboxes or party foods.

This season’s new line-up includes McVitie’s Hobnobs Eerie Eyeball Teacakes, McVitie’s Jaffa Freaky Cake Bars, McVitie’s Jaffa Lemon and Slime Cake Bars and McVitie’s Hobnobs Toffee Apple Flapjacks. Tapping into the booming Halloween seasonal market, the products will be available across both grocery and convenience for just £1.

The full range has a forecasting retail sales value of £2.5M for Halloween, Bonfire and Christmas.

Ailsa Duguid, brand manager, McVitie’s Cake Company, said: “We’re confident our new range for Halloween will catch the eyes of shoppers as they look to stock up on delicious treats this Halloween. With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalize on, especially in the cake aisle.”