England’s semi-final match against Netherlands in Euro 2024 is expected to generate more than £350m in revenue as the majority of fans watch the game from the comfort of their home.

According to research by, retailers and hospitality venues are predicted to earn £358.4m from the knockout fixture as 26.8m fans tune in.

Around 17.5m spectators are expected to watch England’s match with the Netherlands from home, with overall retail sales expected to reach £256.5m, comprised primarily of £186.7m worth of food and drink sales.

Senior commercial director at Michael Brandy said: “Many consumers are choosing to tune into England’s big game against The Netherlands from home, hosting watch parties or BBQs with friends and family. This offers retailers a great opportunity as fans are expected to flood into stores, or pre-order online, prior to the games to stock up on their last-minute match day favourites.

“It’s vital retailers continue to offer genuine value to customers during the latter stages of the tournament. Providing deals and discounts across food and drink, alongside loyalty rewards will encourage consumers to return throughout the tournament and beyond.”