McCoys

KP Snacks has announced the launch of a new radio campaign on Capital FM to promote McCoy’s.

The radio campaign will see McCoy’s partner with Capital FM as a mid-morning sponsor on weekdays and will run throughout the whole month of November.

McCoy’s will also feature in 30 second branded adverts on Capital throughout the day to bolster awareness, with the radio spots centred around flavour, encouraging consumers to choose ‘the real McCoy’s’ for daytime snacking moments.

Ilan Arkin at KP Snacks said: “We’re excited to be launching a brand new radio campaign to continue driving awareness of the McCoy’s brand and to build on its strong reputation for delivering full-on flavour. McCoy’s is a recognisable and well-loved brand and its bold flavours make it an excellent choice for lunchtime occasions. With a massive reach of 12.7million, Capital FM is an ideal partner for this campaign to help maximise brand penetration.”

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