Ferrero is carving out a unique identity for its Kinder Chocolate brand in the UK confectionery market with a new animated TV creative.
Bolstered by a £5m media spend, the ad will be on TV over the next 12 months to keep the enhanced brand identity top of mind.
Kinder Chocolate is one of the star performers from the Ferrero portfolio, growing at 35% year on year. The kids confectionery market is currently worth £919m and is up 5.6% year-on-year, dominated by chocolate.
Levi Boorer, customer development director, said: “Kinder Chocolate lives by its strapline ‘Invented for kids, approved by mums’ and has been carefully developed for mums who are consciously seeking out great tasting and appealing treats for their kids. Our latest TV campaign has succeeded at striking a chord with mums, thanks to its playful yet informative nature, and we aim to help drive category growth even further with this latest piece of activity.”
Demonstrating commitment to accelerating growth in the confectionery sector, Ferrero is investing three times the rate of its market share in TV advertising to guarantee consumer demand is ever increasing and provide the retailers with the confidence that the brands will remain best sellers.
Kinder Chocolate is available in a variety of multi-pack sizes, including an 8-pack and 16–pack making them a popular choice for parents.