As part of its new sustainable packaging commitment, Kellogg’s UK has announced plans to allow shoppers to recycle Pringles cans and introduce a new range of recycle-ready cereal pouches.

The cereal and snack brand is working towards making 100% of its packaging reusable, recyclable or compostable by the end of 2025.

From December 2018, consumers will be able to recycle their Pringles cans thanks to a new deal between Kellogg’s and UK recycling company TerraCycle.

Empty Pringles sent to TerraCycle, using freepost labels, will be recycled and used to create new products such as benches and fence posts. The sender will be rewarded with a charitable donation for every can, which can be redeemed for the school, charity or non-profit organisation of choice

Kellogg’s has also launched a project to change its cereal pouches to a recycle-ready material by late 2019. This action will remove an estimated 480 tonnes of non-recyclable packaging from its British and European supply chains each year.

Commenting on the proposals, Oli Morton, managing director at Kellogg’s UK, said: “As a company with a caring legacy and a foundation of strong values, we’re committed to playing our part to safeguard the future of our planet. While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”