Kellogg’s is bolstering its line-up of W.K.Kellogg No Added Sugar granolas in early 2019, with the launch of three new skus.

A new fruit and vegetable granola will join the range: No Added Sugar apple raspberry & carrot, along with a new No Added Sugar cocoa and hazelnut granola (rrp £3.79 per 570g pack).

Tapping into shopper demand for customisable breakfast cereals, a plain No Added Sugar simply granola will also be offered at the lower price point of £3.49 for 570g, allowing consumers to add their own toppings.

All products in the W.K.Kellogg range are vegan and contain no artificial colours or flavours. The new skus will join Kellogg’s Organic Wheats range, available in original and raisin variants.

The updated W.K.Kellogg line-up will be supported by digital and in-store promotions early next year. TV ads will follow later in 2019 with further developments for npd underway, including small W.K.Kellogg single-serve pouches.