Mast-Jägermeister UK is producing 500,000 promotional bottles with a temperature-sensitive back label reinforcing Jägermeister’s perfect serve — an ice cold shot chilled to -18C. The bottles are available now across the UK off-trade including grocery, impulse and wholesale, on 50cl and 70cl Jägermeister bottles, including 50cl PMPs.
This interactive, on-pack promotion encourages consumers to keep Jägermeister in the freezer to reveal a secret code, which becomes visible only after reaching the optimal chilled temperature. The secret code revealed to consumers gives them the opportunity to win more than 1,500 prizes such as mini-Jägermeister freezers, ‘the cradle’ — perfect for keeping Jägermeister at its optimum temperature in their home bar or student hall — £50 Jägermeister e-shop vouchers and branded green shot glasses.
There is also the opportunity to win the grand prize, which is a once in a lifetime European Jägermeister festival experience for four. Other prize ‘drops’ will also be communicated through the duration of the competition.
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