Hooch is bringing back its Movie On Us campaign and extending the giveaway promotion to more of its skus.
The on-pack offer will run across the brand’s 440ml cans as well as its 70cl and 500ml bottles of Hooch Lemon Brew and Tropical Hoola Hooch .
Shoppers can watch a movie for every product purchased and the promotion will be hosted on a dedicated Hooch movies website, accessible through a scratch off mechanism on the brand’s cans and bottles.
Christian Sarginson, brand controller at brand owner Global Brands, said: “With huge blockbusters available in stunning UHD 4K, from the Marvel universe and 20th Century Fox through to hit boxsets like Game of Thrones and Suits, the Movie on Us offer adds value for consumers and retailers alike. Perfectly suiting the Hooch consumer, our extensive research and targeted approach will ensure that we help drive off-trade sales for retailers.”
A movie-themed marketing campaign will run throughout the autumn to support Hooch’s latest promotion, comprising of consumer advertising, a dedicated social plan and influencer videos set to reach more than 12 million consumers.