Heinz is hoping to revolutionise the world of packaging with a new five-can multi-pack of Beanz.

Available now, the five x 415g can packs are designed to offer more flexibility to shoppers who can choose between four-, five- or six-packs of Heinz Beanz. The new pack will be supported by the £4m Heinz has set aside this year for marketing the Beanz brand.

Marketing manager for Beanz Rafi Arkin said: “Whilst multipacks always have been a good source of value for money, consumers were previously bound by four and six can family packs. The new five packs add further flexibility, ensuring we are able to fulfil varying consumer demand.”