Geek Bar unveils Meloso range

Geek Bar has unveiled the new Meloso range.

Designed with what it describes as the most technically advanced Vape Processing Unit (VPU), Meloso is aimed at style-conscious adults.

According to Geek Bar, the Meloso series has been designed to have a particular adult appeal to avoid youth uptake.

Chief marketing officer for Geek Bar parent company Geekvape, Potti Lan, said: “As a responsible company we do all we can to discourage youth uptake. One recurring criticism from parents and teachers is that vapes can look other objects a young person may have in their school bag, but this is not so for Meloso.

“We have incorporated a gleaming metallic base into this range so that it stands out and has that ‘Wow!’ factor which makes people to stop and stare. This is the last thing a young person would choose when trying to avoid attention from parents or teachers.”

Lan added that regulatory compliance was an integral part of the company’s ethos.

“When counterfeit Geek Bar products were flooding the market, we were told that we could maintain our competitive advantage by changing our name and overfilling but we steadfastly refused to do either one.

“Compliance is as important to us as our commitment to bring out the best vaping products in the world. We test our products to ensure that they are of the highest quality and that they meet all the safety and regulatory standards in the countries where they are sold.

“Regulatory compliance is vital to ensuring confidence in the market and as a leading player in the global vape industry we take our responsibilities in this area very seriously indeed.”