Kinder Bueno consumers have the chance to ‘Win a Bit of Different’ with every promotional pack they purchase. Prizes include a Virgin Experience Days gift voucher worth £100 which can be used on spa days, hot air balloon rides and driving experiences. With every purchase of Kinder Bueno, shoppers will be able to register and enter their promotional code on www.kinderbueno.co.uk, to find out if they have won.
Ferrero customer development director Levi Boorer said: “We know that Kinder Bueno shoppers are always looking to try something different and aim to be more adventurous in life, and the Kinder Bueno promotion aims to give shoppers exactly that. By offering shoppers the chance to win and enjoy a Virgin Experience Day of their choice, we aim to appeal to new and existing brand fans, whilst also increasing the brand’s visibility on-shelf and encouraging trial.”
The promotion is available on Kinder Bueno Classic (single and multipack) and Kinder Bueno White (single). To support the launch a catalogue of tailored POS material will be available for retailers to create theatre in-store and maximise sales as well as support via consumer activity, digital and sampling.
Free POS can be requested at www.ferrero-trade.co.uk.