Ferrero is targeting both mums and kids with Kinder Chocolate with Cereals.

More substantial than the original Kinder Chocolate bars, the new variant is well suited as an after school snack and is available in single packs (rrp: 35p) and four packs (rrp: £1.35). Pricemarked packs will be available for the impulse channel. A new Kinder Chocolate TV ad will air on September 9 with a 10 second tag highlighting the cereal variant going live at the end of October.

Tel: 01923 690 300