Mars Wrigley has launched a competition for Extra gum, where consumers can win tickets to Reading Festival, alongside other experiences at the event, which runs over the August Bank Holiday weekend.
To be in with a chance of winning shoppers need to scan the QR code on pack and enter the last four digits of the on-pack barcode. The competition runs until midnight on Sunday 26 March.
“To further supercharge gum category growth and increase penetration with Gen Z, we have partnered with Reading Festival to offer shoppers the chance to win festival tickets and experiences,” explains Hannah Lee, senior brand manager, Wrigley’s Extra.
“Our research shows that when out-of-home and chewing gum, 42% of consumers are working, studying or emailing, followed by listening to a podcast or music (22%). Up to 98% of Gen Z and students say music plays a great role in their overall happiness, and 70% say going to live music events is part of their mental wellness plan [YouGov].
“Extra gum is there for when consumers want to work hard and when they want to play hard – it’s all about balance! The legendary Reading Festival attracts an array of fans including those looking to relax post-exams, and what better way to follow all the months of revision, but with three days of the very best music? All for just the price of a packet of gum.”
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