Arla’s Cravendale brand has launched a new promotion to highlight that the product stays fresh for 21 days unopened, and seven days opened. 

The firm will be supplying 80,000 Thomson holidaymakers coupons offering 50p off a 2l bottle of Cravendale. The coupons will enable people to return to a fridge of fresh milk, having stocked up on Cravendale before went on holiday.
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