Brooklyn Brewery has been announced as the official beer of Glastonbury Festival.
Bars located across the expansive Glastonbury Festival will be serving up Brooklyn Brewery’s Brooklyn Pilsner throughout the five-day event. Drinks purchased at the Festival will be served in co-branded Brooklyn Pilsner cups featuring the iconic logo, doodles, and unmistakeable bright yellow livery - set to be a symbol of festivals this year.
Brooklyn Brewery will also launch new 440ml cans of Brooklyn Pilsner to the off-trade, available from May 2023, joining its line-up of single 660ml bottle, 12 x 330ml bottle, and 6 x 330ml can formats.
To celebrate becoming the official beer of Glastonbury, Brooklyn Brewery will be giving away two general admission tickets to the sold-out event, with consumers able to enter the competition via the brewery’s UK social channels this week by commenting.
John Clements, vice president marketing at CMBC said: “Becoming the Official Beer of Glastonbury in one year since launch is a great achievement for the brand. This flavourful, accessible, and sessionable lager, is a great tasting, refreshing and premium option with natural alignment to the festival season.
“Headlining Glastonbury Festival is the ultimate way to round off a year of success, having surpassed all initial targets, and with growing ambition and investment set to amplify the lager further. We look forward to bringing Pilsner to new audiences across the UK - both for those attending the Festival, and for those viewing at home,” adds Clements.
This partnership sits alongside a multi-million-pound national marketing campaign backing Brooklyn Pilsner this year, including on and off-trade POS, VOD, OOH, PR, social and digital advertising, partnerships, and experiential activations to drive consumer awareness and sales. The brewery has also secured headline serving appearances at a host of other popular summer festivals.
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