Rugby League World Cup 2021 (RLWC2021) has signed major sponsorship deals with Britvic Soft Drinks for this year’s tournament.

Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game.

Gatorade will be the Official Sports Drink at the tournament, which will be staged at 21 sporting venues across England.

The brands will receive sales and marketing rights for the tournament, including tickets, experiential and social activation, as well as providing hydration for all players, officials, volunteers and staff at RLWC2021.

Commercial director of RLWC2021 Jonathan Neill, said: “Our objective as a tournament is to transcend the sport and deliver the biggest and best Rugby League World Cup ever.

“By welcoming Pepsi MAX and Gatorade as sponsors, we have two of the world’s most recognisable brands. RLWC2021 and Britvic Soft Drinks are both purpose-led organisations and are aligned around our commitments to sustainability, equality, inclusivity and doing business in the right way.

“Everyday millions of people across the world enjoy their products, and we’ll work together to create more joyful moments for their consumers.”

Director of foodservice and licensed at Britvic Adam Russell said: “We are excited to become the Official Soft Drink and Official Sports Drink sponsor of RLWC2021. At Britvic, we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this sponsorship, we’re delighted to be offering rugby league fans a selection of our iconic and much-loved brands during a great tournament. It’s important to keep players and fans refreshed, with great tasting drinks, during training and on match days, and it’s great that we will be able to help do this.”