Vaping brand Blu is extending its MyBlu portfolio with the launch of a new Starter Pack featuring its Intense Liquidpods with Nicotine Salts.
Rolling out into stores now, the MyBlu Intense Starter Kit includes the brand’s pod-mod vape device and USB charger, along with two Intense Liquidpods, at an rrp of £19.99.
The Intense Liquidpods, sold as part of the kit, feature both Menthol and Golden Tobacco variants - two of Blu’s best-selling e-liquid flavours.
Commenting on the launch, Blu UK head of trade marketing Chris Street said: “Our latest market insights show that adult smokers need to experience different flavours in order to really commit to vaping and make the switch a permanent lifestyle change.
“Adult smokers also want and expect a nicotine delivery that is more similar to that of a traditional cigarette, something which our Intense range looks to satisfy, thanks to the inclusion of Nicotine Salts.
“Launched in direct response to this growing demand, our new Intense Starter Kit offers a range of flavours with a rapid nicotine delivery that will help adult smokers switch to something better,” he added.
MyBlu Intense Liquidpods featuring Nicotine Salts allow nicotine to be absorbed into the body faster than normal e-liquids.
The company claims that the rapid absorption of nicotine allows the Intense tproduct o more closely replicate the experience of smoking a traditional cigarette, appealing to adult smokers looking to switch for the first time, or those who have tried vaping in the past and haven’t been completely convinced.