BH Classics landscape

UK wine brand Blossom Hill returns to television for the first time in four years in a partnership with comedy central, becoming the official bar sponser of the event.

The advert featuring Blossom Hill’s updated packaging allows viewers to enter a competition to win tickets to the Comedy Central Friendsfestive event. Attendees will be able to enjoy a glass of Blossom Hill at the bar, as well as recreating some of the most iconic Christmas moments from the hit TV show, ‘Friends’.

Ben Blake, Marketing Director, EMEA at Treasury Wine Estates, said: “This partnership with Comedy Central fits perfectly with our Blossom Hill brand aligning with our core audiences. As the #1 wine choice for refreshment, Blossom Hill is ideal to enjoy at the ultimate COMEDY CENTRAL’S FRIENDSFESTIVE event. The Comedy Central partnership will help us to continue building momentum for the brand whilst maintaining relevancy amongst our key audiences, especially over the festive season – a time for gathering with friends and creating memorable moments.”

The event will run in Blackpool winter gardens from the 5-19 November and London Truman brewery from the 25 November-19 December.

Blossom Hill recently unveiled a pack refresh across its Rose varietals and its classics range earlier this month.