Bam Organic is expanding its protein drink offer with two new 25g shakes, alongside a revamped pack design.
Available from this month, the new additions: banoffee and chocolate, join the brand’s existing vanilla flavour. All products are made without refined sugar and artificial ingredients, using British milk and no more than five ingredients (rrp £2.50 / 330ml).
Certified by Informed Sport, Bam Organic’s protein cartons have also been given a new look to appeal to on-the-go consumers and have greater stand-out on shelf.
Graham Dodridge, md at Bam Organic, said: “Over 60% of men and women in the UK are now exercising for at least 150 minutes a week, so the opportunity for a lifestyle and less ‘hard core’ protein drink is massive (IRI data, 2018). Many people are put off these drinks through a combination of OTT or macho positioning and shortcomings in taste. With our new look and a commitment to taste above all else, we’re reaching out to the millions of runners, gym-goers, cyclists and weekend warriors out there.”
In addition, the company’s cartons are all made from FSC-certified raw materials and are 100% recyclable. Outer boxes are also made from sustainable and fully recyclable boards.