Baker & Baker is launching a new Cadbury Dairy Milk Chocolate & Orange flavour for its fresh Cadbury cookies in-store bakery range.
The new flavour consists of a 45g chocolate & orange cookie puck, with four cookies per bag, and the product will be initially launching into Co-op from June.
The Chocolate & Orange cookies are baked fresh in-store, and feature cookie dough infused with orange flavour and packed with Cadbury Dairy Milk chunks.
The Chocolate & Orange variant will accompany the two existing flavours in the Cadbury fresh cookies in-store bakery range, alongside Cadbury Dairy Milk and Dairy Milk Caramel, which now both feature a new recipe including an improved cookie dough and softer texture.
Michael Bancroft, licensing director at Baker & Baker, said: “Our new Cadbury Dairy Milk Chocolate & Orange cookie offers greater consumer choice and indulgence within the in-store bakery channel.
“Given the strong performance of a series of chocolate and orange confectionery products across different grocery brands, we’re confident the blend of Dairy Milk and chocolate & orange will generate significant consumer appeal and trial.”
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