Aston Manor Cider has introduced a new range of Frosty Jack’s pack formats, aimed at providing more affordability to customers.
The new range of cider sizes has been designed to help provide shoppers with reassurance as the cost-of-living crisis continues. The new Frosty Jack’s RRSP range will include a 2.5L bottle price marked at £5.99, and a new 1L bullet bottle price marked at £2.99. Non-priced marked options will also be available.
Grace Anthony, marketing manager at Frosty Jack’s, said: “Aston Manor’s ethos is all around affordability, so we are really excited to be able to offer our brand new 1L bullet bottle as part of our offering to customers. Having yet another format to offer customers helps us to ensure Frosty Jack’s remains accessible and, most importantly, accessible to shoppers.
“We are here for shoppers, helping them to save with our affordable cider, and allowing them to direct their spend on what really matters. The introduction of our new Frosty Jack’s pack formats provides shoppers with an affordable solution, without trading down on quality, so they can be assured they are not having to compromise when looking to spend less cash.”
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