Speaking at the group's annual retailer conference, managing director Phil Smith said Musgrave would focus on delivering brand basics and building a culture of customer service. "This is another way of saying we will be making things simpler for retailers and better for shoppers," he added.
Budgens retailers are to benefit from a £10.5m investment in the Wellingborough retailer service centre, making it simpler to use. The site's capacity will also be doubled.
The Andover retailer service centre will receive £5m to better serve its Budgens retailers and aid store recruitment in the South West.
A further £8m will be ploughed into enhancing the chilled transport fleet and £7.5m will be put towards improving the supply chain's IT systems.
Musgrave has also committed to a seven-point, three-month plan, starting now, to enhance trading. This includes a new range of value lines, KVIs and sandwiches. New fresh meat and bakery ranges will hit shelves from August.
"Against a background of increased competition, a Budgens brand that is different and better can thrive," added Smith.