Musgrave Retail Partners is offering retailers flexibility as customers tighten their belts with a new value label for Budgens and Londis stores.

About 50 new lines will be launched under the 'Good Value' label in 2009, including prepacked bacon, ham, cheese, apples and tomatoes.

Recommended retail prices include 99p for a 250g pack of bacon, 89p for a six-pack of apples, 45p for 1kg of carrots and 82p for a carton of six eggs.

Musgrave Retail Partners managing director Phil Smith said: "Our new range of 'Good Value' products responds to consumers' needs in the current economic climate."