Trials have so far been carried out in two stores in which merchandising teams from the symbol group spent a day working with retailers on new confectionery planograms, using data from the stores’ epos systems. Londis hopes to work on further key categories in selected stores before rolling the scheme out over time.
Londis category manager Heidi Jackson said: “We went armed with basic planograms that we amended as we went along. Every store is a different size and shape, in a different location and with a different customer base. Using the scanning data we were able to build planograms in the two stores specific to their fixtures.”
One of the retailers to take part in the trial was Sunder Sandher, who runs a Londis store in Leamington Spa. Through the work carried out on his confectionery fixture, which included a complete re-lay of the section and the transfer of slow-selling lines into a dumpbin to be sold at ‘three for 99p’, Sunder saw confectionery sales rise 25%.
He said: “Confectionery sales are up from £800 to £1,000 a week and rising. We are now working on the crisps and snacks section to see if we can get a similar result.”