National Lottery retailers can expect bumper sales next week thanks to the EuroMillions Mega Jackpot worth an estimated £85m on Friday February 5.
Stores will receive POS kits this week for the draw that contains counter cards, posters and bespoke media screen messages, The draw will also be advertised on TV, radio and outdoor advertising from January 30.
“This is a great opportunity for retailers to capitalise on the recent spell of huge wins on EuroMillions in the UK,” said Camelot sales director Duncan Malyon. “There is also even more of a buzz about the game since the launch of Millionaire Raffle, with a guaranteed new UK millionaire each and every week. And with the new £2 price point meaning a 33% increase in commission on every single ticket sold – the time for increased sales, bigger returns to Good Causes and more retailer commission from EuroMillions is now.”