Bestway Wholesale has announced that over a third (35%) of its Best-one and wholesale customers have adopted the ’Track My Order’ digital service.
The feature enables customers to track the status of their order from placement through to delivery. Nearly half (42%) of users said the service helped them prepare for the delivery arrival.
Bestway Wholesale head of marketing, Salih Sheikh, said: “This is a logical next step in our digital pathway that is the accepted way of doing business across retail and domestic markets - so why not wholesale! Our customers are at the forefront of what we do and using digital solutions to make their shopping experience easier is an important part of our digital strategy.
“Previously, customers had to call through to find out information about their order and sometimes substitutions would arrive without their prior knowledge, as is the case for many wholesale deliveries. Now customers have full visibility and transparency and can spend less time on the phone and less time waiting for their delivery.
“Offering a delivery window also means retailers can manage their staffing levels more effectively, as they can plan the time period in which an extra pair of hands will be needed. It is all part of ensuring our service promise remains fit for the future and leads in wholesale.”
The ‘Track my order’ service is available on both Bestway Wholesale and BB Foodservice apps and websites, and on the Best-one website.