Almost three-quarters (72%) of consumers are likely to use their local convenience store to pick up shopping items they have either forgotten or run out of over the Easter period, according to a new Bestway Wholesale survey.
The survey of 2,000 people found that almost two-thirds (60%) of consumers indicated they are most likely to buy daily commodities such as bread, milk, butter and eggs, followed by confectionery (45%) and soft drinks (31%), while over half of respondents (52%) said they would shop in their local convenience store at least once a week.
Over half (57%) of consumers also said they rely on their local convenience store to top up their soft drinks and alcohol for a family gathering over Easter.
Best-one head of sales and development, Paul Adams, said the new survey “reinforces the importance of local convenience stores as the nation’s go-to ‘port-of-call’ for essential, or forgotten, shopping items, especially over Bank Holidays” and advised retailers to stock up on every-day and Easter-specific products.
“The advice we give our retailers is to make sure that over the Easter period, you are well stocked up on daily essentials as well as the soft drinks and alcohol categories, as Easter is a traditional family occasion where items may have been forgotten, or cupboards are just running low,” he added.
“This data we have obtained has reinforced that Easter is a peak time for convenience, providing a great opportunity for retailers.”