She rang me because I had left her out of the piece, for which I apologise because she had started the ball rolling with her complaint that she had applied to Camelot many times in vain to get the lottery in her Scraptoft Stores on a "very big main road" in Leicester. After her call I got an update from Camelot on its criteria, which then prompted a lot more feedback.
I don't have room to feature them all, but one is worth repeating. Kashmir Bath, who runs Arkle Stores at Bromford, Birmingham, had explained to me the complicated geography of the estate he trades on. Obviously, without a physical visit, relying on the post code and demographics would provide only a dim prompt if one were a decision-maker of the Camelot variety.
He is open longer than the others, his store is bigger (1,200sq ft) and offers everything except lottery. He sells 105 copies of The Sun daily, which he says is more than the other two shops on the estate put together. The other two, by the way, are half a mile from him and next door to each other. Both have terminals.
But, best of all, his customers have written to Camelot to argue on his behalf and two of them have emailed me. It probably only counts as one as they are married to each other. Jean and George Phillpotts wrote to Camelot to complain that they have to walk 15 minutes down the road "in all rotten weathers" to buy tickets.
As I said before, I am sure Camelot misses a few in its search for the ideal network.