Maltesers is teaming up with Comic Relief’s Red Nose Day to raise funds to tackle poverty across the UK and Africa.
This year, the donation from each pack is being increased from 2p to 5p across all pack sizes to reach a £1m target.
The brand will be encouraging consumers to ‘let your lighter side out’ with a social media campaign and consumer advertising. Maltesers is the number one selling bitesize brand and the third largest chocolate brand in the UK, according to Mars.
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