Malibu has launched its latest limited edition bottle, Malibu Snowcoco, for the winter.
The bottle showcases the Caribbean rum with suspended ‘snowy’ coconut flakes to create interest at the point of purchase. Malibu Snowcoco will roll out across off trade over the next few weeks. To inspire customers during the festive party season, it will feature a neck collar with creative serve suggestions including the Malibu Snowflake and Malibu Apple Strudel. The bottle will be further supported by the brand’s Facebook programme and recently-launched Malibu VIP app.
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